Best ideas
@siscumolina
25/09/2007 - 15:21 h
Para reflexionar. "If you look at where all the best ideas in advertising are created, it tends to be in places where taking risks is acceptable. Where budgets are small and under the radar. Where not too many people want to be involved. Where the agency or client has nothing to lose. Where the environment or culture is forced to deal with risk on a daily basis." William Charnock, JWT NY
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[...] Paul Miller wrote an interesting post today!.Here’s a quick excerpt“If you look at where all the best ideas in advertising are created, it tends to be in places where taking risks is acceptable. Where budgets are small and under the radar. Where not too many people want to be involved. … [...]
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